Experience
Two decades of building products and leading teams at enterprise scale.
2024 — Present
User Experience Design & Consulting
Self-Employed
Berkeley, CA
Independent UX consulting practice offering director-level design strategy, research, and execution. Engagements span AI product design, enterprise UX, and consumer-facing experiences — from early discovery through delivery.
- Design strategy, roadmap alignment, and discovery sprints for AI and enterprise products
- AI experience design and trust-building patterns
- Usability heuristic reviews with severity-ranked findings and prioritized recommendations
- Design system audits and direction
- Small site design and build using Next.js, Tailwind CSS, and Vercel
- Team coaching and design culture development
2015 — 2024
Director, Experience Design
Autodesk
San Francisco, CA
Led a team of designers and design managers across 3 of Autodesk's key customer-facing domains. Fostered a culture where innovation and customer satisfaction are paramount, leveraging expertise in web design for AI to make complex systems intuitive and user-friendly.
- Directed the design of the first AI-powered (LLM) sales chat experience reducing non-sales calls to sales by 40%
- Drove the design of the first ML and AI-powered support chat experiences that increased self-service resolution by more than 35%
- Managed the design approach for rationalizing Autodesk's community and social customer experiences including forums, blogs and events
- Successfully transitioned team from a primarily in-person setup to a remote-first environment, helping to diversify the workforce
- Led the first in-depth user-based research initiative for Autodesk Knowledge Network resulting in architectural changes that improved cross-domain navigation by 30%
- Collaborated with Product Management and Engineering Directors to develop and evangelize a triad approach to Agile development
2011 — 2015
Director, User Experience
VMware
Palo Alto, CA
Directed UX strategy and implementation for VMware.com. Hired and managed a web-specific analytics team. Led multiple cross-functional internal and external teams.
- Initiated and drove a complete overhaul of design and architecture of vmware.com based on primary customer research and internal stakeholder interviews, improving customer experience through simplification
- Pioneered design-thinking in the first design-specific group for web marketing at VMware, enhancing the customer experience
- Ran a top-tasks efficiency program that maintained an engaging brand experience while improving visitors time at task average by 35%
- Grew and maintained the marketing user interface style guide and digital patterns library
- Ensured a focus on customer experience outcomes via a common and consistent application of success metrics
2006 — 2011
Web Analytics, UX and Design Manager / Core Content Lead
HP
Sunnyvale, CA
Managed web analytics, user experience, and design for HP's IT management software properties. Prior to HP's 2006 acquisition of Mercury Interactive, served as Senior Manager of Web Metrics and UX at Mercury.
- Led HP/Mercury marketing web integration project including successful integration of Mercury and HP OpenView web sites
- Defined overall web strategy for HP's new IT management software business
- Defined and managed usability testing projects to increase site effectiveness
- Managed site metrics resources to produce ad hoc and scheduled reports on site KPIs
- Conducted page redesign and testing that resulted in a 15% increase in traffic to lead conversion
- Initiated and managed first remote usability tests with Ethnio remote usability tool, resulting in substantial decrease in cost and resource requirements
- Managed development of entirely new information architecture (IA) for combined Mercury and HP product portfolios
2001 — 2006
Senior Web Producer / Director, UX
PeopleSoft / Oracle
Redwood City, CA
Ran web experience and design projects at PeopleSoft (subsequently acquired by Oracle in 2004), progressing from Senior Web Producer to Director of User Experience, Information Architecture and Design.
- Supervised a staff of up to 10 web specialists
- Set course for IA, UX and visual design to meet user and business goals
- Managed budget, prioritized key funding initiatives, and maximized value for funds spent
- Created completely revamped IA and page wireframes for Oracle Open World site based on usability testing and card sort exercises
- Led projects that turned user-testing results into actionable plans for site improvements and increased lead generation
- Managed user-centered redesign of product section of PeopleSoft.com that resulted in increased leads to pipeline
- Managed integration of JD Edwards application content into peoplesoft.com
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